Video Makes Websites Sticky
Anybody who has been involved in designing websites has heard the buzzword “sticky” tossed around for years. It’s a catchy way of describing a site that grabs and audience and holds on to them. Increasingly, the experts include video as one of the keys to holding people’s attention. For anyone with entertainment website, that means your site should include video of trailers, previews, clips, featurettes, and interviews.
Jayson DeMers contributed a nice article in Forbes magazine called “20 Sticky Features Your Website Needs to Convert Visitors.” Here’s a link to the Forbes article.
Below is a recap of the list,and as you can see, video makes the list.
20 Sticky Features
| 1 | Intuitive Navigation | 6 | A Blog | 11 | Reader Engagement | 16 | Testimonials |
| 2 | Your Business Info | 7 | Social Media | 12 | Highight Reel | 17 | Calls to Action |
| 3 | Contact Info | 8 | Fresh Content | 13 | Free Offers | 18 | Press Releases |
| 4 | FAQ | 9 | Subscription Invite | 14 | Videos | 19 | Community Page |
| 5 | Branding | 10 | Personality | 15 | Signs of Trust | 20 | If You Liked This…. |
Take a look at your site, and if you don’t have videos prominently featured, you may not be as “sticky” as you could be. IVA can help with that, so give us a call.
Here are four links to popular trailers just to show what we mean:
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