The Online Ads are A-Changin’
Sayonara Flash! With Chrome and Firefox disabling Flash, the IAB has asked everyone to switch to HTML5 ads. What does this mean? It means the whole online advertising ecosystem will be rapidly changing. Here is our estimation of what to watch for, but we recommend that all our clients keep an eye out on how this will impact them specifically.
The implementation concerns are as follows:
This is very fresh news to the industry and we are sure that more will be coming to light in the next few weeks. Here are some helpful links:
- Google and Mozilla Pull Plug on Flash
- LiveRail Blog on Getting Ready for HTML5 Ad Delivery
- IAB Dumps Flash for HTML5 as Video Ad Standard
IVA is bringing a new product to market in September to help you manage all your video ad serving. Let us know if you would like to get a first look at this new technology that will grow your fill rates from ad networks and RTBs, as well as give you powerful analytics on your user’s ad experience in real-time.
Contact firstname.lastname@example.org for more information about this exciting new product launch.