You have launched your new streaming channel with movie and TV content. However, "build it and they will come" is just a field of dreams. You need to market your channel. Ad buys are expensive. Press releases might get picked up but fizzle. Where is...
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If you have writers reviewing or commenting about new movies, TV shows or video games, you want to embed a trailer or clip you can monetize with their article because it increases engagement AND advertising revenue. BUT IT IS NOT SO SIMPLE. Step one is...
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As programs made for the "small" screen take on an ever longer and ever wider range of viewing options, more and more is being written in the press about how complicated it is for the consumer to discover and find new TV shows that s/he...
Read MoreAnybody who has been involved in designing websites has heard the buzzword "sticky" tossed around for years. It's a catchy way of describing a site that grabs and audience and holds on to them. Increasingly, the experts include video as one of the keys to...
Read MoreDesigning for Mobile Use Designing for mobile phones and tablets presents challenges because space is at a premium. The good news is that as mobile becomes ever more popular, consumers no longer expect a brand to look the same way on their phone as they do...
Read MoreHere’s a fun number that we at IVA like a lot: 39% of the respondents in a recent survey said that trailers for new shows on TV is the most common way they discover a new show. Here are the details: The survey was a joint project by...
Read MoreWe've been hearing about the phenomenon of 'binge viewing' for a while, and now there are some stats out from Piksel that document this new trend in consumer behavior. In a nutshell? Some kind of binge viewing is happening with an impressive 94% of the...
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