6 Reasons To Stop By IVA’s Booth at INTX
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22
April
TV previews Tag
IVA Year in Review: 2014
It's A Wrap! This year we worked closely with our clients, and particularly with MVPDs, to help them, and their audiences, get the most out of the trailer experience. It's part of our emphasis on 'Content As A Service'. Here are the year's highlights from...
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23
December
NBC Prime Time Show Promos Get IVA Distribution
IVA is pleased to announce that NBC is now providing IVA with a regular feed of promos for its prime time scripted shows. This expanded selection of high quality videos is available to IVA clients in all our formats and can reach any screen from...
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19
November
Introducing List Tracker Alerts
We're pleased to announce List Tracker Alerts, a convenient new way to stay on top of all the latest trailers from IVA. Just check the list you want to track in Media Manager, tell us if you want your alerts daily or weekly, and voila!...
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14
November
IVA’s Rhodes Mason Speaking in Berlin
Rhodes Mason heads to Germany November 19- 20 for the "Changing The Picture" Innovation conference being held at the renowned Babelsberg Studios in Potsdam. Rhodes will be one of the key international speakers exploring the theme of search and discovery in a session called "Finding What...
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13
November
The Challenge of Doing TV Previews Right
As programs made for the "small" screen take on an ever longer and ever wider range of viewing options, more and more is being written in the press about how complicated it is for the consumer to discover and find new TV shows that s/he...
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26
August
Video Makes Websites Sticky
Anybody who has been involved in designing websites has heard the buzzword "sticky" tossed around for years. It's a catchy way of describing a site that grabs and audience and holds on to them. Increasingly, the experts include video as one of the keys to...
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28
July
Time for Total Video
ComScore has just released a white paper which advocates new thinking on the part of advertisers and content owners when it comes to the shift away from traditional TV to digital viewing online. Andrew Lipsman, the author of the white paper, advocates for a more...
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18
June
Online Video Just Keeps Growing
The IVA Number Nerds wait with breathless anticipation each month for the latest reports on how much online video is watched by Americans according to comScore. The double digit increases make us swoon, especially when they are accompanied by such descriptors as 'astonishing' or 'eye-popping'...
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23
April
Best Practices for Displaying Trailers on Mobile
Designing for Mobile Use Designing for mobile phones and tablets presents challenges because space is at a premium. The good news is that as mobile becomes ever more popular, consumers no longer expect a brand to look the same way on their phone as they do...
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15
April