6 Reasons To Stop By IVA’s Booth at INTX
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Read MoreIt's A Wrap! This year we worked closely with our clients, and particularly with MVPDs, to help them, and their audiences, get the most out of the trailer experience. It's part of our emphasis on 'Content As A Service'. Here are the year's highlights from...
Read MoreIVA is pleased to announce that NBC is now providing IVA with a regular feed of promos for its prime time scripted shows. This expanded selection of high quality videos is available to IVA clients in all our formats and can reach any screen from...
Read MoreWe're pleased to announce List Tracker Alerts, a convenient new way to stay on top of all the latest trailers from IVA. Just check the list you want to track in Media Manager, tell us if you want your alerts daily or weekly, and voila!...
Read MoreRhodes Mason heads to Germany November 19- 20 for the "Changing The Picture" Innovation conference being held at the renowned Babelsberg Studios in Potsdam. Rhodes will be one of the key international speakers exploring the theme of search and discovery in a session called "Finding What...
Read MoreAs programs made for the "small" screen take on an ever longer and ever wider range of viewing options, more and more is being written in the press about how complicated it is for the consumer to discover and find new TV shows that s/he...
Read MoreAnybody who has been involved in designing websites has heard the buzzword "sticky" tossed around for years. It's a catchy way of describing a site that grabs and audience and holds on to them. Increasingly, the experts include video as one of the keys to...
Read MoreComScore has just released a white paper which advocates new thinking on the part of advertisers and content owners when it comes to the shift away from traditional TV to digital viewing online. Andrew Lipsman, the author of the white paper, advocates for a more...
Read MoreThe IVA Number Nerds wait with breathless anticipation each month for the latest reports on how much online video is watched by Americans according to comScore. The double digit increases make us swoon, especially when they are accompanied by such descriptors as 'astonishing' or 'eye-popping'...
Read MoreDesigning for Mobile Use Designing for mobile phones and tablets presents challenges because space is at a premium. The good news is that as mobile becomes ever more popular, consumers no longer expect a brand to look the same way on their phone as they do...
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