movie trailers Tag

  |   Announcements

IVA Year in Review: 2014

  It's A Wrap! This year we worked closely with our clients, and particularly with MVPDs, to help them, and their audiences, get the most out of the trailer experience.  It's part of our emphasis on 'Content As A Service'.    Here are the year's highlights from...

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23 December
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  |   Best Practices

Put the IVA Charts to Work for You

The weekly IVA Charts were introduced initially as a tool for our partners at the movie studios who we knew would be interested knowing how their movies were doing, as well as keeping an eye out on the competition.  Tracking trailer plays is a great...

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28 August
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  |   Best Practices

Video Makes Websites Sticky

Anybody who has been involved in designing websites has heard the buzzword "sticky" tossed around for years.  It's a catchy way of describing a site that grabs and audience and holds on to them.  Increasingly, the experts include video as one of the keys to...

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28 July
1
  |   Research and Statistics

Online Video Just Keeps Growing

The IVA Number Nerds wait with breathless anticipation each month for the latest reports on how much online video is watched by Americans according to comScore. The double digit increases make us swoon, especially when they are accompanied by such descriptors as 'astonishing' or 'eye-popping'...

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23 April
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