movie marketing Tag

  |   Best Practices

Put the IVA Charts to Work for You

The weekly IVA Charts were introduced initially as a tool for our partners at the movie studios who we knew would be interested knowing how their movies were doing, as well as keeping an eye out on the competition.  Tracking trailer plays is a great...

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28 August
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  |   Commentary

The Indie 50,000

Longtime media industry columnist and critic Bob Garfield recently wrote an article for Media Post entitled "A Nasty Pile-Up At The Indie 50000"  in which he estimated that there could be as many as 50,000 indie films released in 2014.  The rest of the article...

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15 January
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  |   White Papers

Talk About Trailers

1. TRAILERS ON THE MOVE Movie trailers are no longer limited to the four walls of a theater.  TV previews are no longer limited to the same channel the show airs on.  Game trailers are not just a marketing tool but an instructional tool. All this complexity is...

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23 October
3
  |   Commentary

There Is More Than One Way To Cook A Movie

Promoting a movie is sorta like cooking:  you have your ingredients, and your equipment, and your guests, but you might use different recipes on different occasions.  Let's look through the prism of cooking at some recent movie's promotional recipes.  TITLE  TOTAL VIEWS  HIGHEST DAY  AVERAGE DAY  WEEK -6  TRAILER WEEKS  CARRIE    ...

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18 September
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