Designing for Mobile Use Designing for mobile phones and tablets presents challenges because space is at a premium. The good news is that as mobile becomes ever more popular, consumers no longer expect a brand to look the same way on their phone as they do...
Read MoreHey movie marketers! Take a look at these just published numbers from Decision Fuel and the IAB about movie goers: 56% said mobile phones were one of their preferred option for learning about new movies 57% liked TV as a preferred option for learning about new entertainment 50%...
Read MoreIVA has been helping companies incorporate trailers into their websites and apps for over ten years, so we’ve had a chance to see a lot of different approaches to implementing video. We have developed the following design guide to help companies get the most out...
Read MoreWe read each week about the continuing growth of mobile sales, and consumer activities on smartphones and tablets. However, Ooyala's 2012 Global Video Index report reminds us that mobile still represents just 8% of all video viewing hours. But...
Read MoreA new study from TV Licensing's Telescope 2013 finds that increased viewing of programs on mobile devices such as tablets and smartphones is fueling an increase in TV viewing overall in the UK. Sales of tablets reached 11% of all UK homes last year while smartphone...
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