Three Key Findings On Impact of Video at Retail (Infographic)
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22
January
consumer research Tag
TV Everywhere Up 246% Says Adobe
Wowie zowie! Adobe released its Q1 2014 U.S. Digital Video Benchmark Report this week and the big screaming data point is the year-over-year growth of TV Everywhere: 246% over 2013. Much of the growth can be attributed to the growth in TV channels that are now offering...
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05
June
Twitch.tv Bigger Than HBO GO!
This just in: Sandvine data shows there are more people watching other people play video games online than there are people watching "Game of Thrones" and "Veep" on HBO Go. That's the kind of interesting stat that the IVA Number Nerds love to dig into. In this...
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14
May
Video Quality Up, But Consumer Patience Down
VA's Number Nerds have a lot of respect for our tech team and for the time they spend making sure we are always up to date on the latest improvements in delivering video. Sometimes it's better speed, or less buffering, or higher resolution, or automatically...
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23
April
Broadband Kept Growing in 2013
Ah the IVA Number Nerds found some numbers that kept smiles on their faces again this week. Leichtman Research Group's latest report on broadband shows that 2.6 million additional high-speed Internet subscribers were added in 2013 among the 17 largest U.S. cable and telco providers....
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18
March
Mobile Is Made-to-Order for Movie Marketers
Hey movie marketers! Take a look at these just published numbers from Decision Fuel and the IAB about movie goers: 56% said mobile phones were one of their preferred option for learning about new movies 57% liked TV as a preferred option for learning about new entertainment 50%...
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12
March
Millennials Love TV – Especially When It’s Online
Millennials watch three times as much TV online as the rest of us according to a study just released by the Digital Media Services unit of Verizon. Nevertheless, 41% of their viewing time is still going to live TV, so broadcasters don't need to panic...
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06
March
Seven Reasons to Market to Boomers
Everybody wants to capture the attention of the almighty 18-49 demo, but we shouldn't forget about the power of the 50+ demo. Take a look at these statistics from the United States Census Bureau as reported by AARP (who else?) They'll give you seven good...
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05
September
Mobile Views Equal 8% of All Video Views Online
We read each week about the continuing growth of mobile sales, and consumer activities on smartphones and tablets. However, Ooyala's 2012 Global Video Index report reminds us that mobile still represents just 8% of all video viewing hours. But...
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25
June
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