SVOD Grows Stronger
A new article on VideoNuze by Will Richmond shows how much SVOD has changed the dynamics of TV and tracks just how fast their influence is growing. For instance, in 2013 SVOD accounted for 6.9% of all scripted programming, and in 2016 that number tripled to 20.4%.
With more and more high-quality programming available to viewers, their expectations rise accordingly. Getting a preview–either in the form of a series/season trailer or episodic clip–in front of those viewers is more important than ever.
If you’re a TV network, Internet Video Archive is the vehicle to get your previews on title pages where users are learning about your show. IVA is the leader in enhancing content discovery through preview content and our clients include the top MVPDs, retailers, websites, and apps. Unleash your previews to get as many eyeballs on them by starting with IVA’s targeted network.
Contact Acquisitions@InternetVideoArchive.com to get your preview seen by our network of over 500 million viewers.