Blog

Nielsen’s 66 Different Demographic Segments

Research companies have broken demographic groups into more than just age, sex, and income for many years.  Nielsen has taken this effort to a whole new level by the addition of ethnicity, presence of children, city/suburban/rural, where they shop, what they read, and what they watch.  It all adds up to sixty-six different categories; one can get a bit confused.  Nevertheless segmenting customers continues to be popular and useful.

Here are just a handful of Nielsen’s categories along with their creative names:

Curious about which category best describes you?  Or your target audiences?

Here’s a link to the latest Nielsen “Segment Explorer”.