Nielsen’s 66 Different Demographic Segments
Research companies have broken demographic groups into more than just age, sex, and income for many years. Nielsen has taken this effort to a whole new level by the addition of ethnicity, presence of children, city/suburban/rural, where they shop, what they read, and what they watch. It all adds up to sixty-six different categories; one can get a bit confused. Nevertheless segmenting customers continues to be popular and useful.
Here are just a handful of Nielsen’s categories along with their creative names:
| 02 Blue Blood Estates
||04 Young Digerati||06 Winner’s Circle||08 Executive Suites|
| 15 Pools & Patios
|| 16 Bohemian Mix
|| 21 Gray Power
|| 24 Up-and-Comers
| 30 Suburban Sprawl
|| 43 Heartlanders
|| 46 Old Glories
|| 61 City Roots
Curious about which category best describes you? Or your target audiences?
Here’s a link to the latest Nielsen “Segment Explorer”.