Nielsen’s 66 Different Demographic Segments
Research companies have broken demographic groups into more than just age, sex, and income for many years. Nielsen has taken this effort to a whole new level by the addition of ethnicity, presence of children, city/suburban/rural, where they shop, what they read, and what they watch. It all adds up to sixty-six different categories; one can get a bit confused. Nevertheless segmenting customers continues to be popular and useful.
Here are just a handful of Nielsen’s categories along with their creative names:
02 Blue Blood Estates |
04 Young Digerati | 06 Winner’s Circle | 08 Executive Suites |
15 Pools & Patios |
16 Bohemian Mix |
21 Gray Power |
24 Up-and-Comers |
30 Suburban Sprawl |
43 Heartlanders |
46 Old Glories |
61 City Roots |
Curious about which category best describes you? Or your target audiences?
Here’s a link to the latest Nielsen “Segment Explorer”.