Beyond Genre Browsing: IVA Introduces Themes for Movies and TV Shows
When trying to select a movie or TV show to watch, genres do their best to guide you into the general category. Familiar genres like Drama, Comedy, Horror, Family and Action can assist in pointing you towards the titles you might want to watch but with a database of 273,000+ titles, those genres can be filled with tens of thousands of titles. This is why browsing just by genres might be overwhelming to users.
Internet Video Archive’s B2B customers who use our database are always trying to find ways to reduce browsing time and increase views. Reports have shown that average users spend over 7 minutes trying to find something to watch just on streaming. Showing them tens of thousands of titles in a particular genre is not going to help them find a title quickly.
Internet Video Archive (IVA) has launched a new data point that helps users to define particular plot points or types of content. IVA’s new themes offer users a way to filter content using 31 different themes that match their interests.
Want to watch a drama based on a true story? There are over 1000 titles with that designation. How about titles featuring the supernatural or monsters? Choose from over 2200 titles with that theme. How about comedies about coming of age or teens? Here are almost 900 titles for you. Go ahead and browse over 1200 titles that are based on books.
IVA offers its B2B customers access to themes right now as part of its Entertainment APIs. Over 21,000 movies and 2,000 shows have at least one theme. Used in conjunction with other data points such as IVA ratings, streaming service availability, trending and award nominees and winners, you can narrow the choices further.
For example, there are 21 movies and TV shows with a theme of “Heist” that have won Academy, Golden Globes or Emmy Awards. Seven of those titles are streaming now in the United States with 3 on Amazon Prime, 2 on Netflix, 1 on HBO and 1 on Tubi.
Giving users a way to filter down titles to match their interests can reduce time in browsing and have them watching titles on your service faster. For those companies in the business of covering entertainment or perfecting content discovery, IVA can provide all the data, images and trailers/clips that will make your site or application the starting point for users to find what to watch tonight.
To get a demo of IVA’s services offered at a price that will save you money, please contact Sales@InternetVideoArchive.com