IVA Powers Screening Room for The Weather Group’s Local Now App On Multiplatforms
Internet Video Archive (IVA) customer The Weather Group has launched its Local Now app on Roku, Plex, Amazon Fire TV, iOS, Android, and more. Much like the Weather Channel’s linear TV breaks called Local on the 8s, the app has short segments that include weather, traffic, local events, news, sports and of course entertainment in a simulated linear format.
Harnessing IVA’s APIs, Local Now showcases new content that is opening in theatres this week and displays the trailers in their Screening Room section of their app. IVA’s Theatrical Movie solution provides all the data to programmatically identify not only what is opening in theatres this week but also all movies coming to theatres. With IVA’s data, clients can showcase metadata, posters, stills, trailers/clips and much more related to movies in a theatrical run.
See the article about The Weather Group’s Local Now app launch on CordCuttersNews.com.