Ad tag variables allow you to pass certain information about the player or video on your website to the ad networks in order to obtain more relevant ads.
Ad Tag Variables
Variable Name | Description |
---|---|
__page-url__ | Inserts the URL of the web page containing the advertisement |
__domain__ | Inserts the domain hosting the web page containing the advertisement |
__referrer__ | Inserts the URL of the web page containing the advertisement |
__random-number__ | Inserts a random number – often used for cache busting |
__timestamp__ | Inserts a timestamp value |
__player-height__ | Inserts the height of the player |
__player-width__ | Inserts the width of the player |
__item-title__ | Inserts the title of the currently playing video |
An example of variable use is shown in the image below.