4K isn’t the future, it’s the present. In 2015, 4K TV shipments reached an all-time high with 32 million sets shipped, representing 173% growth. Industry behemoths like Netflix and Amazon are pushing out more and more content in 4K. No longer the purview of obsessive...
Read MoreComScore has just released a white paper which advocates new thinking on the part of advertisers and content owners when it comes to the shift away from traditional TV to digital viewing online. Andrew Lipsman, the author of the white paper, advocates for a more...
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It's the week after Thanksgiving, and we are now in one of the busiest seasons for going to the movies. Not surprisingly, online movie trailers are seeing a lot of action in the last ten days. Tracking trailer plays is what all of us who...
Read More1. TRAILERS ON THE MOVE Movie trailers are no longer limited to the four walls of a theater. TV previews are no longer limited to the same channel the show airs on. Game trailers are not just a marketing tool but an instructional tool. All this complexity is...
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Our new analytics provide two primary data points on trailer plays: the number of views and the number of viewers. Let's talk about what that means in terms of online trailers. Views Views are pretty simple. Views equates to plays of trailers, previews, related videos. The IVA...
Read MoreIt has been a busy year on the road for IVA, with strong showings at a variety of events: CES, NATPE, Media Summit, and TVConnect during Q1, and Digital Hollywood, Cinemacon, and the Cable Show during Q2. We’ve seen lots of gadgets, apps, screens and...
Read MoreWhat’s the number one trailer this week? How many plays did it get? How long did people watch? More plays on phones than on the web? How many total trailer plays were there last weekend? What’s the most played trailer ever? Those are questions that we...
Read MoreOne of the best things to happen to movie trailers was the smart phone. Now people can watch movie trailers when they’re killing time in the grocery line, or waiting to pick up the kids, or while they’re on their way to the movie theater. ...
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