Internet Video Archive | Best Practices

Rhodes Mason | Best Practices, Commentary

Here’s Why You Should Add Theatrical Trailers to Your VOD Platform

[videojs_video url="https://video.internetvideoarchive.net/video.mp4?cmd=6&fmt=4&customerid=69249&videokbrate=5000&publishedid=496664&e=1545326025&h=a199596c9a5a1ffde500fd91dab86401" autoplay="true" width="1920"] Is a trailer an ad or is it content? Trailers have been used for over 100 years to drive movie goers into theatres. But with Marvel Studio’s latest release for Avengers: Endgame, the case could be made that trailer releases have become...

11 December

Rhodes Mason | Article, Best Practices, Developer Tips

ID-Free Entertainment Data Matching

Many Pay-TV operators, retailers and VOD licensees of movie and TV content get data directly from their licensors. This could mean hundreds, if not thousands, of sources that are submitting metadata about their content. Each might use a different ID set with varying matched quality....

27 November

Rhodes Mason | Article, Best Practices, News

A Tribute To Stan Lee (1922-2018)

What a life! Stan Lee, the creator of iconic characters such as Spider-man, Hulk, Iron Man, Black Panther, Daredevil, Doctor Strange, the X-Men and many more passed away yesterday. Editor-in-Chief and eventually publisher of Marvel Comics, he left an indelible impression on the comic world....

13 November

Rhodes Mason | Article, Best Practices

Vote Yes To Entertainment Content!

The need for a steady stream of content to market on a daily basis is one of the biggest challenges for site owners and app developers. If you have a clear understanding of your audience’s needs and how to take full advantage of technology, then...

31 October

Rhodes Mason | Article, Best Practices, Developer Tips

Make Your Own Halloween Movie and TV Lists!

The holiday season is upon us! Halloween kicks it off and you can be sure that every programmer and editor has set their features to this horror filled holiday. But there is a way to use technology to help you shape your Halloween themed lists....

25 October

Rhodes Mason | Article, Best Practices, Commentary

3 Tips To Make Your User Engagement Rates Soar

In the age of TV binge watching and movies making more than a billion dollars at the worldwide box office, consumers are spending a great deal of time with media. Netflix announced at the end of 2017 that its subscribers on average watched 1 billion...

08 October

Rhodes Mason | Article, Best Practices

Want to Win the Internet? Let IVA Show You How

Publishers know that having fresh content on their site or app drives traffic, engagement and revenue. Internet Video Archive (IVA) works with publishers to help them offer entertainment content. Movie, TV and game content is universally popular and is trending all the time. To help publishers see what...

04 September

Jason Schneid | Article, Best Practices

Adaptive Bitrate vs Progressive Download 2018

A few years ago we posted an article “How To Choose the Format Right for You” where we inferred that MP4 was still the safe bet and would work in all situations. While MP4 does work in all situations, it is likely not the best...

04 April

Jason Schneid | Article, Best Practices, Developer Tips

Take Advantage of Tags with IVA’s Search and Discover APIs

The new trailer for Avengers: Infinity War was viewed 179 million times in its first 24 hours, becoming the third-biggest trailer release in history, according to Disney and Marvel Studios. The Marvel Cinematic Universe(MCU) has one of the largest fan followings of any franchise and...

22 March

Jason Schneid | Article, Best Practices, Developer Tips

Availabilities: Where or How Can I Watch?

IVA can tell you! So you’ve got the trailer from IVA and it’s done its job of getting your user to want to watch the full length content. Now your user wants to watch it. How do you help them find where they can watch, buy,...

08 March

Best Practices