A few years ago we posted an article “How To Choose the Format Right for You” where we inferred that MP4 was still the safe bet and would work in all situations. While MP4 does work in all situations, it is likely not the best...
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The new trailer for Avengers: Infinity War was viewed 179 million times in its first 24 hours, becoming the third-biggest trailer release in history, according to Disney and Marvel Studios. The Marvel Cinematic Universe(MCU) has one of the largest fan followings of any franchise and...
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IVA can tell you! So you’ve got the trailer from IVA and it’s done its job of getting your user to want to watch the full length content. Now your user wants to watch it. How do you help them find where they can watch, buy,...
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The Electronic Program Guide (EPG) has come a long way since the first one launched in 1981. This menu-based system continuously updates TV listings to show users what is on their linear TV channels. EPGs have since evolved into Interactive Program Guides (IPG) that allow users...
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More Data, More Pages, More Engagement Internet Video Archive (IVA) just released its Celebrity API. The stars really come out with access to over 1 million celebrity metadata records including birth date, birth name, gender, alternate names, social media ID’s and images. Using image recognition, IVA...
Read MoreFor decades, a trailer has proven to be the best way to promote entertainment content. For many consumers, it is their first glimpse at a movie, TV, or video game. A trailer debut is an event in itself and in one view, can create demand...
Read MoreSayonara Flash! With Chrome and Firefox disabling Flash, the IAB has asked everyone to switch to HTML5 ads. What does this mean? It means the whole online advertising ecosystem will be rapidly changing. Here is our estimation of what to watch for, but we recommend...
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The weekly IVA Charts were introduced initially as a tool for our partners at the movie studios who we knew would be interested knowing how their movies were doing, as well as keeping an eye out on the competition. Tracking trailer plays is a great...
Read MoreAnybody who has been involved in designing websites has heard the buzzword "sticky" tossed around for years. It's a catchy way of describing a site that grabs and audience and holds on to them. Increasingly, the experts include video as one of the keys to...
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