Promoting a movie is sorta like cooking: you have your ingredients, and your equipment, and your guests, but you might use different recipes on different occasions. Let's look through the prism of cooking at some recent movie's promotional recipes. TITLE TOTAL VIEWS HIGHEST DAY AVERAGE DAY WEEK -6 TRAILER WEEKS CARRIE ...
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A new study from the Pew Research Center's Internet & American Life project shows that nearly two-thirds of mobile users in the United States go online using their smart phone. This is particularly true for the 18-29 demographic where mobile phones have become their main...
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The Diffusion Group recently published a report on how online consumers find and interact with ERI, Entertainment Related Information. One of the key findings is that trailers and previews are the most important ERI for online consumers. Here's a closer look: Who Uses Entertainment-Related Information? 76% of...
Read MoreEverybody wants to capture the attention of the almighty 18-49 demo, but we shouldn't forget about the power of the 50+ demo. Take a look at these statistics from the United States Census Bureau as reported by AARP (who else?) They'll give you seven good...
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Our new analytics provide two primary data points on trailer plays: the number of views and the number of viewers. Let's talk about what that means in terms of online trailers. Views Views are pretty simple. Views equates to plays of trailers, previews, related videos. The IVA...
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This year IVA is celebrating its tenth anniversary. We had a party thanking our clients, suppliers, and affiliates in Los Angeles earlier this summer. Last week it was time to celebrate a bit and thank the IVA staff. The IVA staff is the strongest it's ever...
Read MoreFor all the years we've been giving away prizes in contests, today was the first day that we've ever had a winner who was close enough to our office to actually meet them. Congratulations to Sharon Powell, who won the stuffed giraffe and duffel bag...
Read MoreIt has been a busy year on the road for IVA, with strong showings at a variety of events: CES, NATPE, Media Summit, and TVConnect during Q1, and Digital Hollywood, Cinemacon, and the Cable Show during Q2. We’ve seen lots of gadgets, apps, screens and...
Read MoreWe read each week about the continuing growth of mobile sales, and consumer activities on smartphones and tablets. However, Ooyala's 2012 Global Video Index report reminds us that mobile still represents just 8% of all video viewing hours. But...
Read MoreResearch firm The Diffusion Group (TDG) estimates that the number of broadband-only subscribers will grow to 17.2 million by 2017. TDG's newest report on over-the-top services says that about 13% of broadband customers, or about 11 million households, don't have cable service now. Broadband-only homes...
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