A Matter of Taste & Tools By Rhodes Mason The big topic in the world of TV Everywhere is content discovery. I can relate because I am a movie and TV geek. Avatar to Zelig. Bogart to Willis. Dexter to Walking Dead. I’m a fan of them...
Read More1. TRAILERS ON THE MOVE Movie trailers are no longer limited to the four walls of a theater. TV previews are no longer limited to the same channel the show airs on. Game trailers are not just a marketing tool but an instructional tool. All this complexity is...
Read MoreWe've been hearing about the phenomenon of 'binge viewing' for a while, and now there are some stats out from Piksel that document this new trend in consumer behavior. In a nutshell? Some kind of binge viewing is happening with an impressive 94% of the...
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Will The Difference Between Movies and TV Disappear? Kevin Spacey gave a speech recently at the Edinburgh International Television Festival in which he predicted that the difference between a movie and television show would disappear, because to the next generation of consumers "It's all content,...
Read MorePromoting a movie is sorta like cooking: you have your ingredients, and your equipment, and your guests, but you might use different recipes on different occasions. Let's look through the prism of cooking at some recent movie's promotional recipes. TITLE TOTAL VIEWS HIGHEST DAY AVERAGE DAY WEEK -6 TRAILER WEEKS CARRIE ...
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A new study from the Pew Research Center's Internet & American Life project shows that nearly two-thirds of mobile users in the United States go online using their smart phone. This is particularly true for the 18-29 demographic where mobile phones have become their main...
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The Diffusion Group recently published a report on how online consumers find and interact with ERI, Entertainment Related Information. One of the key findings is that trailers and previews are the most important ERI for online consumers. Here's a closer look: Who Uses Entertainment-Related Information? 76% of...
Read MoreEverybody wants to capture the attention of the almighty 18-49 demo, but we shouldn't forget about the power of the 50+ demo. Take a look at these statistics from the United States Census Bureau as reported by AARP (who else?) They'll give you seven good...
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Our new analytics provide two primary data points on trailer plays: the number of views and the number of viewers. Let's talk about what that means in terms of online trailers. Views Views are pretty simple. Views equates to plays of trailers, previews, related videos. The IVA...
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This year IVA is celebrating its tenth anniversary. We had a party thanking our clients, suppliers, and affiliates in Los Angeles earlier this summer. Last week it was time to celebrate a bit and thank the IVA staff. The IVA staff is the strongest it's ever...
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