[caption id="attachment_21311" align="alignleft" width="128"] Man of Steel[/caption] [caption id="attachment_21341" align="alignright" width="118"] Iron Man 3[/caption] The movies listed below were all released in 2013. All trailer plays for a title were counted, even if they occurred in 2012. IVA RANK TITLE STUDIO BOX OFFICE RANK 1 Man of Steel WB 4 2 Iron Man 3 Disney 1 3 Despicable Me 2 Universal 3 4 Oz The Great...
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It's the week after Thanksgiving, and we are now in one of the busiest seasons for going to the movies. Not surprisingly, online movie trailers are seeing a lot of action in the last ten days. Tracking trailer plays is what all of us who...
Read MoreIt's been clear for a while now that consumer behavior relative to how, where, and when people watch content online is changing, and a new study from The Diffusion Group (TDG) confirms those changes. Let's take a look at TDG's numbers: "In 2011 net-connected TV viewers watched,...
Read MoreHere’s a fun number that we at IVA like a lot: 39% of the respondents in a recent survey said that trailers for new shows on TV is the most common way they discover a new show. Here are the details: The survey was a joint project by...
Read MoreA Matter of Taste & Tools By Rhodes Mason The big topic in the world of TV Everywhere is content discovery. I can relate because I am a movie and TV geek. Avatar to Zelig. Bogart to Willis. Dexter to Walking Dead. I’m a fan of them...
Read More1. TRAILERS ON THE MOVE Movie trailers are no longer limited to the four walls of a theater. TV previews are no longer limited to the same channel the show airs on. Game trailers are not just a marketing tool but an instructional tool. All this complexity is...
Read MoreWe've been hearing about the phenomenon of 'binge viewing' for a while, and now there are some stats out from Piksel that document this new trend in consumer behavior. In a nutshell? Some kind of binge viewing is happening with an impressive 94% of the...
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Will The Difference Between Movies and TV Disappear? Kevin Spacey gave a speech recently at the Edinburgh International Television Festival in which he predicted that the difference between a movie and television show would disappear, because to the next generation of consumers "It's all content,...
Read MorePromoting a movie is sorta like cooking: you have your ingredients, and your equipment, and your guests, but you might use different recipes on different occasions. Let's look through the prism of cooking at some recent movie's promotional recipes. TITLE TOTAL VIEWS HIGHEST DAY AVERAGE DAY WEEK -6 TRAILER WEEKS CARRIE ...
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A new study from the Pew Research Center's Internet & American Life project shows that nearly two-thirds of mobile users in the United States go online using their smart phone. This is particularly true for the 18-29 demographic where mobile phones have become their main...
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