Everybody wants to capture the attention of the almighty 18-49 demo, but we shouldn't forget about the power of the 50+ demo. Take a look at these statistics from the United States Census Bureau as reported by AARP (who else?) They'll give you seven good...
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Our new analytics provide two primary data points on trailer plays: the number of views and the number of viewers. Let's talk about what that means in terms of online trailers. Views Views are pretty simple. Views equates to plays of trailers, previews, related videos. The IVA...
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This year IVA is celebrating its tenth anniversary. We had a party thanking our clients, suppliers, and affiliates in Los Angeles earlier this summer. Last week it was time to celebrate a bit and thank the IVA staff. The IVA staff is the strongest it's ever...
Read MoreFor all the years we've been giving away prizes in contests, today was the first day that we've ever had a winner who was close enough to our office to actually meet them. Congratulations to Sharon Powell, who won the stuffed giraffe and duffel bag...
Read MoreIt has been a busy year on the road for IVA, with strong showings at a variety of events: CES, NATPE, Media Summit, and TVConnect during Q1, and Digital Hollywood, Cinemacon, and the Cable Show during Q2. We’ve seen lots of gadgets, apps, screens and...
Read MoreWe read each week about the continuing growth of mobile sales, and consumer activities on smartphones and tablets. However, Ooyala's 2012 Global Video Index report reminds us that mobile still represents just 8% of all video viewing hours. But...
Read MoreResearch firm The Diffusion Group (TDG) estimates that the number of broadband-only subscribers will grow to 17.2 million by 2017. TDG's newest report on over-the-top services says that about 13% of broadband customers, or about 11 million households, don't have cable service now. Broadband-only homes...
Read MoreResearch companies have broken demographic groups into more than just age, sex, and income for many years. Nielsen has taken this effort to a whole new level by the addition of ethnicity, presence of children, city/suburban/rural, where they shop, what they read, and what they...
Read MoreA new study from TV Licensing's Telescope 2013 finds that increased viewing of programs on mobile devices such as tablets and smartphones is fueling an increase in TV viewing overall in the UK. Sales of tablets reached 11% of all UK homes last year while smartphone...
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Yes, we love our tablets here at IVA, but now we love tablet owners too. According to Nielsen NRG's American Moviegoing Report for 2012, tablet owners attend 20% more movies in a year than the average movie goer. Smartphone owners attend 9% more movies. We love our...
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