The Art of Content Discovery

  |   Commentary

The Art of Content Discovery

A Matter of Taste & Tools By Rhodes Mason   The big topic in the world of TV Everywhere is content discovery.  I can relate because I am a movie and TV geek.  Avatar to Zelig.  Bogart to Willis.  Dexter to Walking Dead. I’m a fan of them...

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12 November
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  |   White Papers

Talk About Trailers

1. TRAILERS ON THE MOVE Movie trailers are no longer limited to the four walls of a theater.  TV previews are no longer limited to the same channel the show airs on.  Game trailers are not just a marketing tool but an instructional tool. All this complexity is...

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23 October
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  |   Commentary

Is Kevin Spacey Right?

Will The Difference Between Movies and TV Disappear?  Kevin Spacey gave a speech recently at the Edinburgh International Television Festival in which he predicted that the difference between a movie and television show would disappear, because to the next generation of consumers "It's all content,...

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19 September
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  |   Commentary

There Is More Than One Way To Cook A Movie

Promoting a movie is sorta like cooking:  you have your ingredients, and your equipment, and your guests, but you might use different recipes on different occasions.  Let's look through the prism of cooking at some recent movie's promotional recipes.  TITLE  TOTAL VIEWS  HIGHEST DAY  AVERAGE DAY  WEEK -6  TRAILER WEEKS  CARRIE    ...

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18 September
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  |   White Papers

Views vs. Viewers

Our new analytics provide two primary data points on trailer plays:  the number of views and the number of viewers.  Let's talk about what that means in terms of online trailers. Views  Views are pretty simple. Views equates to plays of trailers, previews, related videos. The IVA...

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14 August
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  |   Announcements, Profiles

IVA’s 10th Anniversary

This year IVA is celebrating its tenth anniversary.  We  had a party thanking our clients, suppliers, and affiliates in Los Angeles earlier this summer. Last week it was time to celebrate a bit and thank the IVA staff.    The IVA staff is the strongest it's ever...

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08 August
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