There Is More Than One Way To Cook A Movie

  |   Commentary

There Is More Than One Way To Cook A Movie

Promoting a movie is sorta like cooking:  you have your ingredients, and your equipment, and your guests, but you might use different recipes on different occasions.  Let's look through the prism of cooking at some recent movie's promotional recipes.  TITLE  TOTAL VIEWS  HIGHEST DAY  AVERAGE DAY  WEEK -6  TRAILER WEEKS  CARRIE    ...

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18 September
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  |   White Papers

Views vs. Viewers

Our new analytics provide two primary data points on trailer plays:  the number of views and the number of viewers.  Let's talk about what that means in terms of online trailers. Views  Views are pretty simple. Views equates to plays of trailers, previews, related videos. The IVA...

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14 August
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  |   Announcements, Profiles

IVA’s 10th Anniversary

This year IVA is celebrating its tenth anniversary.  We  had a party thanking our clients, suppliers, and affiliates in Los Angeles earlier this summer. Last week it was time to celebrate a bit and thank the IVA staff.    The IVA staff is the strongest it's ever...

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08 August
1
  |   White Papers

Big Data and Second Screens

It has been a busy year on the road for IVA,  with strong showings at a variety of events: CES, NATPE, Media Summit, and TVConnect during Q1, and Digital Hollywood, Cinemacon, and the Cable Show during Q2.  We’ve seen lots of gadgets, apps, screens and...

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27 June
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