Facebook announced that they will be rolling out new metrics for both paid and organic videos that are uploaded to brand pages. Currently Facebook provides page owners with the number of views a video gets. The new metrics will add unique views and average duration...
Read MoreVA's Number Nerds have a lot of respect for our tech team and for the time they spend making sure we are always up to date on the latest improvements in delivering video. Sometimes it's better speed, or less buffering, or higher resolution, or automatically...
Read MoreThe IVA Number Nerds wait with breathless anticipation each month for the latest reports on how much online video is watched by Americans according to comScore. The double digit increases make us swoon, especially when they are accompanied by such descriptors as 'astonishing' or 'eye-popping'...
Read MoreDesigning for Mobile Use Designing for mobile phones and tablets presents challenges because space is at a premium. The good news is that as mobile becomes ever more popular, consumers no longer expect a brand to look the same way on their phone as they do...
Read MoreThe Council for Research Excellence released a new study this week which shows that TV promos are still the most effective driver of the decision to view new shows. Or as the IVA Number Nerds would put it: TV Previews Rock! The study ,"Talking Social TV 2",...
Read MoreMPAA released its annual report this week which showed global ticket sales rising 4%, from $34.7 billion in 2012 to almost $36 billion in 2013. Domestic box office grew 1% from $10.8 billion to $10.9 billion while domestic theater admissions were virtually the same, 1.34...
Read MoreAh the IVA Number Nerds found some numbers that kept smiles on their faces again this week. Leichtman Research Group's latest report on broadband shows that 2.6 million additional high-speed Internet subscribers were added in 2013 among the 17 largest U.S. cable and telco providers....
Read MoreHey movie marketers! Take a look at these just published numbers from Decision Fuel and the IAB about movie goers: 56% said mobile phones were one of their preferred option for learning about new movies 57% liked TV as a preferred option for learning about new entertainment 50%...
Read MoreIs your Facebook page delivering much of an ROI ? It could be if you put movie trailers to work for you. IVA is pleased to announce our new trailer player, designed exclusively for Facebook. Here's what sets our trailer player apart: Brand With Your Logo Unlike YouTube trailer...
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Millennials watch three times as much TV online as the rest of us according to a study just released by the Digital Media Services unit of Verizon. Nevertheless, 41% of their viewing time is still going to live TV, so broadcasters don't need to panic...
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