The weekly IVA Charts were introduced initially as a tool for our partners at the movie studios who we knew would be interested knowing how their movies were doing, as well as keeping an eye out on the competition. Tracking trailer plays is a great...
Read MoreOne great thing about online video is that it keeps moving in the direction of better quality. It's improved for IVA clients again with the introduction of two new encodes: DTS and 1080p. DTS - Cinematic Sound At Home You may not recognize the name of the...
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As programs made for the "small" screen take on an ever longer and ever wider range of viewing options, more and more is being written in the press about how complicated it is for the consumer to discover and find new TV shows that s/he...
Read MoreA recent study by Adroit Digital puts online and video high on the list of influencers with only TV as the most influential ad channel. This is important for marketers of all kinds since Adroit also puts Millennials as the most important generation in the...
Read MoreAnybody who has been involved in designing websites has heard the buzzword "sticky" tossed around for years. It's a catchy way of describing a site that grabs and audience and holds on to them. Increasingly, the experts include video as one of the keys to...
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On January 1, 2015, IVA will no longer support the legacy API’s listed below. After that date it will no longer be possible to get data from them. Base URLs: Any API’s under the following paths will be shutdown. http://api.internetvideoarchive.com/Video/~ http://api.internetvideoarchive.com/Game/~ http//api.internetvideoarchive.com/Music/~ For example, these are some of the more...
Read MoreComScore has just released a white paper which advocates new thinking on the part of advertisers and content owners when it comes to the shift away from traditional TV to digital viewing online. Andrew Lipsman, the author of the white paper, advocates for a more...
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Wowie zowie! Adobe released its Q1 2014 U.S. Digital Video Benchmark Report this week and the big screaming data point is the year-over-year growth of TV Everywhere: 246% over 2013. Much of the growth can be attributed to the growth in TV channels that are now offering...
Read MoreGlobal internet traffic will reach 1.6 zettabytes by 2018 according to Cisco. What?! You've never heard of a zettabyte? We havent either, but according to Cisco one zettabyte equals a trillion gigabytes. So, even if we can't get our heads around exactly how big a...
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