In the WWII thriller ALLIED, an intelligence officer in North Africa (Brad Pitt) encounters a female French Resistance fighter (Marion Cotillard) on a deadly mission behind enemy lines. Movie characters being in enemy territory is a perfect set up for a thriller, and having it...
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There's all sorts of of dark magic afoot in the Big Apple in FANTASTIC BEASTS AND WHERE TO FIND THEM, a prequel to the worldwide phenomenon known as the Harry Potter franchise. Spooky castles and foreboding forests are classic settings for those who practice the...
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In Ang Lee's new film BILLY LYNN'S LONG HALFTIME WALK, an Iraq War vet comes home but finds America's perception of the war very different from the reality he faced. Hollywood has been telling similar stories dating back to World War I, reminding the rest...
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Is there a doctor in the house? The Master of the Mystic Arts, Stephen Strange (Benedict Cumberbatch) joins the Marvel Cinematic Universe in DOCTOR STRANGE, bringing more than a touch of magic to the world of Captain America, the Hulk, and Spider-Man. Hollywood has been...
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September 2016: IVA was proud to attend API World in San Jose to accept the award for "Best Media API". API World is conference and expo specifically targeted to companies who have API's and developers who build and consume them everyday. Its mission is to bring...
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With more TV content available than ever before, consumers--especially Millennials--are being extremely selective when deciding what to watch. And as a new article shows ("More Than Half of Millennials Have 'Show-Dumped'", by Michelle Clancy), they are more likely than others to "Show Dump" when a TV...
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Halloween is for getting scared, of course, but it's also for coming home with bags full of candy--that sweet, sweet reward for wandering around all night in a heavy, uncomfortable costume. Here are eight films about those wonderful trifles that probably gave some of the...
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Starting January 1, 2017 IVA will no longer be providing our adaptive bitrate formats with DTS audio for trailers with 5.1 audio. We will be removing this format from our list of encodes in our API's and mapping tables and no longer serving this format from...
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The movie business has been using trailers to build awareness for its releases for almost a century; they don't need to be sold on the idea that people who watch trailers buy movie tickets. But in some circles TV previews are still considered a novelty,...
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Tyler Perry's head-slapping, advice-giving creation Madea returns in BOO! A MADEA HALLOWEEN, this time trying to deal with killers, poltergeists, ghouls, and zombies. Big-screen laughs and scares have gone together for decades, here are some of the better cinematic efforts to make audiences scream, one...
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