Binge Watching Favored By Majority of Video Viewers
We’ve been hearing about the phenomenon of ‘binge viewing’ for a while, and now there are some stats out from Piksel that document this new trend in consumer behavior.
In a nutshell? Some kind of binge viewing is happening with an impressive 94% of the respondents to the Piksel survey.
What does that actually mean? For 16% of viewers it means watching every episode in a series as quickly as possible, and for another 16% it means watching an episode or two every couple of days. For the majority (62%) it means some combination of the two.
Here are a few other interesting findings:
- 65% have stayed up ‘way too late’ to binge watch a show
- only 11% are still watching favorite shows ‘live’
- 64% prefer having every episode of a series available at once
- 20% have cut the cord on pay TV
Here’s a little info on the respondents:
- Gender: 62% male, 38% female
- Nationality: 72% US, 15% UK, 13% 21 other countries
- Age: 30% 25 – 34, 36% 35 – 44, 21% 45 – 54
- Income: 29% <$75K, 34% $75K – $150K, 37% >$150K
See the full Piksel Binge Viewing Survey results.