Author: Pam Horovitz

  |   White Papers

Views vs. Viewers

Our new analytics provide two primary data points on trailer plays:  the number of views and the number of viewers.  Let's talk about what that means in terms of online trailers. Views  Views are pretty simple. Views equates to plays of trailers, previews, related videos. The IVA...

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14 August
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  |   Announcements, Profiles

IVA’s 10th Anniversary

This year IVA is celebrating its tenth anniversary.  We  had a party thanking our clients, suppliers, and affiliates in Los Angeles earlier this summer. Last week it was time to celebrate a bit and thank the IVA staff.    The IVA staff is the strongest it's ever...

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08 August
1
  |   White Papers

Big Data and Second Screens

It has been a busy year on the road for IVA,  with strong showings at a variety of events: CES, NATPE, Media Summit, and TVConnect during Q1, and Digital Hollywood, Cinemacon, and the Cable Show during Q2.  We’ve seen lots of gadgets, apps, screens and...

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27 June
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