The Council for Research Excellence released a new study this week which shows that TV promos are still the most effective driver of the decision to view new shows. Or as the IVA Number Nerds would put it: TV Previews Rock! The study ,"Talking Social TV 2",...
Read MoreMPAA released its annual report this week which showed global ticket sales rising 4%, from $34.7 billion in 2012 to almost $36 billion in 2013. Domestic box office grew 1% from $10.8 billion to $10.9 billion while domestic theater admissions were virtually the same, 1.34...
Read MoreAh the IVA Number Nerds found some numbers that kept smiles on their faces again this week. Leichtman Research Group's latest report on broadband shows that 2.6 million additional high-speed Internet subscribers were added in 2013 among the 17 largest U.S. cable and telco providers....
Read MoreHey movie marketers! Take a look at these just published numbers from Decision Fuel and the IAB about movie goers: 56% said mobile phones were one of their preferred option for learning about new movies 57% liked TV as a preferred option for learning about new entertainment 50%...
Read MoreIs your Facebook page delivering much of an ROI ? It could be if you put movie trailers to work for you. IVA is pleased to announce our new trailer player, designed exclusively for Facebook. Here's what sets our trailer player apart: Brand With Your Logo Unlike YouTube trailer...
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Millennials watch three times as much TV online as the rest of us according to a study just released by the Digital Media Services unit of Verizon. Nevertheless, 41% of their viewing time is still going to live TV, so broadcasters don't need to panic...
Read MoreDesigning for Trailers on the Web Images Let's look at using trailers on websites. Below are screen shots of the Rotten Tomatoes website. This is the home of the Tomatometer which features prominently on the home page in listings of movies down the left hand side of...
Read MoreIVA has been helping companies incorporate trailers into their websites and apps for over ten years, so we’ve had a chance to see a lot of different approaches to implementing video. We have developed the following design guide to help companies get the most out...
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Rob Kelly was recently profiled by Kevin Riordon of the Philadelphia Inquirer in conjunction with his newly published book "Hey Kids! Comics!". It's a great article with a nice mention of IVA. Read on! KEVIN RIORDAN, INQUIRER COLUMNIST POSTED: Tuesday, February 25, 2014, 1:07 AM Rob Kelly remembers reading Aquaman in the...
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George Jetson's home of the future may be closer than we realized. The value of the 'smart home' market will reach $71 billion by 2018 according to Juniper Research in a study they released this month. Moreover, the UK- based researchers assert that entertainment will be...
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