ARTISTdirect Signs With Internet Video Archive for Indie Music Video Distribution
Agreement Creates Powerful New Distribution Opportunity for Indie Labels
Los Angeles – October 19, 2009 – Internet Video Archive (IVA), the world’s largest distributor of online previews, today announced that it has been selected for distribution of independent label music videos by ARTISTdirect Internet Group, Inc. (“ADIG”), the 5th largest entertainment-music network on the internet. The strategic agreement will add IVA’s deep catalog of music videos to ARTISTdirect’s deep catalog of music resulting in a compelling new offering to the more than 12 million unique visitors to the ARTISTdirect Network.
IVA’s SingingFool.com was one of the pioneers of music video on the internet. Launched in 1999, it has amassed a library of over 60,000 music video assets. The company offers a suite of services, including encoding, data matching, content management, that along with customizable players and plug-ins result in a complete end-to-end solution for clients.
“Music videos are consistently popular on the net,” said Rhodes Mason, Vice-President of Business Development for IVA. “We believe this partnership is uniquely positioned to offer indie labels and artists market penetration that no other network can offer.”
With one of the web’s deepest and broadest catalogs of content, covering every genre of music and film, ARTISTdirect has established itself among the top online destinations for 24/7 in-depth coverage of entertainment. ARTISTdirect features one of the largest selections of free music content that ranges from over 10,000 music videos and 7 million albums, tracks and samples to millions of artist pages, as well as news, behind-the-scenes interviews, reviews and exclusive artist content with everyone from 50 Cent to Bruce Springsteen.
The companies’ distribution agreement also includes movie previews, which will be rolled out later this year.