Americans Online – Yep, They’re On the Phone!
A new study from the Pew Research Center’s Internet & American Life project shows that nearly two-thirds of mobile users in the United States go online using their smart phone. This is particularly true for the 18-29 demographic where mobile phones have become their main Internet device. It’s also true for African-American and Hispanic cell phone users, as well as for Americans with lower incomes.
Let’s look some key findings from the study:
- 91% of all Americans now own a cell phone
- 56% of Americans own smart phones
- 63% of adult cell owners use their phones to go online (55% in 2012)
- 93% of smartphone owners use their phone to go online
- 57% of all American adults are ‘cell internet users’ (i.e. do email or browse the internet)
- 34% of cell internet users mostly go online using their cell phone
- 21% of all cell owners mostly go online using their phones
- Young People: 85% of 18-19 cell owners use their phone to go online.
- Ethnicity: 74% of African-American cell owners and 68% of Hispanic cell owners are online
- Education – 74% with college degrees use cell phones to go online
- Income – 79% with income of $75K+ go online with their phones
The study was conducted as a survey of 2,252 adults between April 17 and May 19th of 2013. The Pew report is available here.