AdQ: Are Your Ads Making A Good Impression?
On December 7, 2015, Sydney Ember of The New York Times reported that digital ad spending will outpace TV spending by the end of 2017. At the end of this year alone, advertisers will spend almost $160 billion on digital media. That’s a lot of money, and it’s only going to increase as more and more people stop watching traditional TV.
Whether you’re a publisher or an ad network, you have just a few precious seconds to make your ads work for you. If you are optimizing your ad stack the usual way—with waterfalls—you are pouring money down the drain (if we may mix our water metaphors) because static waterfalls based on CPMs don’t account for ad fill rates. One ad source might be offering you the most money per CPM, but what if they’re only filling 10% of the time? What if there is an error in the ad and it is not playing? Ad ops people might not even see if there is a problem until hours later when the reports from your ad platform are available. How much time is your ad ops team spending managing your waterfall every day?
AdQ, Internet Video Archive’s performance-based ad-serving platform, ensures that will never happen because it works as a virtual ad ops team, 24/7. It continually monitors and adjusts your ad sources based on several important criteria: your real-time fill rates, time to completion, error rates, and the all-important U/X. This ensures that as an ad network or a publisher, you don’t need a large, costly ad ops team on hand to do all this work. Because AdQ is working all the time behind the scenes, you can be sure that you’re always getting the best possible ads at the best possible times. That keeps your users happy and keeps them watching, which keeps you happy.
AdQ could not be easier to use—it scales to your needs, integrates seamlessly with other ad platforms, and offers real-time reporting so you can see how your ads are doing at a glance. You can sign up for a no risk, free trial today over on adqvideo.com. Digital ad spending is projected to grow by more than 13% in 2016, and AdQ will make sure your ads make the best impression they can.