movie previews Tag

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IVA Year in Review: 2014

  It's A Wrap! This year we worked closely with our clients, and particularly with MVPDs, to help them, and their audiences, get the most out of the trailer experience.  It's part of our emphasis on 'Content As A Service'.    Here are the year's highlights from...

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23 December
2
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The Art of Content Discovery

A Matter of Taste & Tools By Rhodes Mason   The big topic in the world of TV Everywhere is content discovery.  I can relate because I am a movie and TV geek.  Avatar to Zelig.  Bogart to Willis.  Dexter to Walking Dead. I’m a fan of them...

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12 November
1
  |   White Papers   |   No comment

Talk About Trailers

1. TRAILERS ON THE MOVE Movie trailers are no longer limited to the four walls of a theater.  TV previews are no longer limited to the same channel the show airs on.  Game trailers are not just a marketing tool but an instructional tool. All this complexity is...

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23 October
3
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There Is More Than One Way To Cook A Movie

Promoting a movie is sorta like cooking:  you have your ingredients, and your equipment, and your guests, but you might use different recipes on different occasions.  Let's look through the prism of cooking at some recent movie's promotional recipes.  TITLE  TOTAL VIEWS  HIGHEST DAY  AVERAGE DAY  WEEK -6  TRAILER WEEKS  CARRIE    ...

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18 September
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Big Data and Second Screens

It has been a busy year on the road for IVA,  with strong showings at a variety of events: CES, NATPE, Media Summit, and TVConnect during Q1, and Digital Hollywood, Cinemacon, and the Cable Show during Q2.  We’ve seen lots of gadgets, apps, screens and...

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27 June
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