Research

Movie trailers are the #1 kind of movie ad in terms of interest and engagement according to a new study by Greystripe, Inc.

Pew Internet found that apps were now on 50% of U.S. adult cellphones and that the most popular apps were for games, weather, social networking, maps/navigation/search, music, and news.

Android is the number 1 smartphone operating system in the U.S. with 45% penetration. Downloading apps, browsing, social networks, playing mobile games, and listening to music are top mobile activities.

Performics study of social shopping finds men conduct research, compare products, read reviews, check availability, and find stores via social sites more frequently than women.

Tablet / smartphone owners do more mobile shopping and spend more.

A study from Ipsos/Yahoo! shows music video, games, and movie trailers are in the top five most watched entertainment content on mobile phones.

A new study from PwC indicates that consumer interest in online video viewing continues to grow though viewing on TV screens is still the top choice.

Hispanic use of the internet lags behind whites overall, but is similar once adjusted for socio-economic background according to a survey by the Pew Hispanic Center.