Summary: Social TV is growing with Sunday, Monday, and Thursday leading the way for social engagement according to a white paper from Trendrr-TV.
The early part of the weekend may be when consumers head out to the movies, but Sundays, Mondays, and Thursdays are when they stay home to watch TV - and be engaged with social media while they watch.
A February 2012 white paper from TrendrrTV shows that the hottest day for social TV activity was Sunday, followed by Monday and Thursday. What drives the interaction? The report identifies a number of factors:
Most of the social interaction related to TV takes place on Twitter according to the Trendrr data, however fans of animated shows such as Family Guy, American Dad, South Park, and the Simpsons preferred Facebook.
- Sundays in February included a number of tent-pole TV events, including the Super Bowl, the Grammy's, and the Oscars on broadcast TV plus the the Puppy Bowl, the British Academy Film Awards, WWE Elimination Chamber, the NBA All-Star Game, and one non-tent pole smash, the Walking Dead on cable.
- Monday nights see The Voice, The Bachelor, Gossip Girl, How I Met Your Mother, and Two and a Half Men as the broadcast anchors for social conversation while cable nets have Bad Girls Club, Pretty Little Liars, WWE Raw, and SpongeBob.
- Thursday nights have lead the social way for quite a while because of American Idol, one of the most social shows on TV, but Vampire Diaries has stolen the Thursday night crown for broadcast. Thursday is pretty quiet for cable, replaced by Tuesday nights because of the string of Republican primaries on Tuesdays during February plus engagement around Dance Moms, Tosh.O and Teen Mom 2.
The data is useful for marketers and for IVA clients who are increasingly turning to TV as they find interest among their fans. Social media users share trailers, clips, photos and scenes of favorite shows as part of their social engagement. IVA has made social sharing easy through a variety of player plug-ins. For more information on including social media with your site visit the IVA Support page.
See the complete white paper on social TV from Trendrr-TV.