Movie trailers are the #1 kind of movie ad in terms of interest and engagement according to a new study by Greystripe, Inc.
A new study from Greystripe Inc. finds that watching a movie trailer is a key part of the decision making process for picking a movie among users of mobile devices. The study, which was released in February of 2012, reports that trailers are the most intriguing kind of ad for mobile users, and that almost two-thirds of mobile users watch trailers on their mobile devices when they are trying to pick a movie to see in theaters.
Some other key findings about mobile device users the study include:
- about 45% go out to the movies 1-3x/year and another 24% go 4-6x/yr
- 65% find out what new movies are out from ads, with friends the number 2 source
- friends are the number one source in deciding what to see followed by movie ads
- trailers are the #1 kind of movie ad both in terms of interest and engagement with two-thirds watching trailers on their mobile devices
- checking movie times and finding a theater are the #1 and #2 entertainment activities on mobile devices, followed by watching trailers at #3
- apps top web for finding movie times and theaters on mobile
- only 14% are making purchases on their phones
These numbers won't come as any surprise to clients of IVA, but it's always good to see what you know to be the case reinforced by the stats. Movie trailers work and should be a key part of any mobile offering.
Here's the Greystripe Report : Mobile Entertainment Insights