We weren't surprised to see the latest research showing that the strongest marketing tool for movie and television execs is video. A new survey from Videology showed that
"44% of television viewers and 31% of movie goers said watching a preview was the most important motivator in their decision to watch the full show or see a movie."
Movie studios spend a lot of time, energy, and money creating great trailers for upcoming releases, and it's only logical to make sure that as many people as possible see those trailers. Reaching today's younger movie-going audience means putting those trailers online. That's where IVA is the perfect marketing partner: we have a great distribution system that puts high quality trailers on all the devices that today's consumers use: phones, tablets, game consoles, and of course the web. Plus our great affiliate network insures a huge audience for those trailers. Video works for everyone from the studio to the fan.
IVA has been aggressively adding TV content over the past 18 months, and we're already seeing interest on VideoDetective.com and from clients. As more and more content moves online, helping consumers find what they want to watch becomes more and more important. Once again, video works, particularly with heavy TV viewers.
Here's the chart from Videology:
Thanks Videology for confirming what we see every day!
See more of the report in the Videology July newsletter.