Ad Tag Variables

Ad tag variables allow you to pass certain information about the player or video on your website to the ad networks in order to obtain more relevant ads.

Ad Tag Variables

Variable NameDescription
__page-url__Inserts the URL of the web page containing the advertisement
__domain__Inserts the domain hosting the web page containing the advertisement
__referrer__Inserts the URL of the web page containing the advertisement
__random-number__Inserts a random number – often used for cache busting
__timestamp__Inserts a timestamp value
__player-height__Inserts the height of the player
__player-width__Inserts the width of the player
__item-title__Inserts the title of the currently playing video

An example of variable use is shown in the image below.

Ad Tag Variables