White Papers

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Time for Total Video

ComScore has just released a white paper which advocates new thinking on the part of advertisers and content owners when it comes to the shift away from traditional TV to digital viewing online.  Andrew Lipsman, the author of the white paper, advocates for a more...

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18 June
1
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Talk About Trailers

1. TRAILERS ON THE MOVE Movie trailers are no longer limited to the four walls of a theater.  TV previews are no longer limited to the same channel the show airs on.  Game trailers are not just a marketing tool but an instructional tool. All this complexity is...

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23 October
3
Thrive Analytics Data Analysis
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Views vs. Viewers

Our new analytics provide two primary data points on trailer plays:  the number of views and the number of viewers.  Let's talk about what that means in terms of online trailers. Views  Views are pretty simple. Views equates to plays of trailers, previews, related videos. The IVA...

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14 August
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Big Data and Second Screens

It has been a busy year on the road for IVA,  with strong showings at a variety of events: CES, NATPE, Media Summit, and TVConnect during Q1, and Digital Hollywood, Cinemacon, and the Cable Show during Q2.  We’ve seen lots of gadgets, apps, screens and...

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27 June
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