Commentary

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The CES 2014 Wrap

There’s yet another CES in our rear view mirror with over 150,000 attendees scrambling from booth to booth for a glimpse of the future.  You’ve no doubt read the pundits take on new trends in technology, so here's IVA's digest version from Brett Harder, along...

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17 January
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The Indie 50,000

Longtime media industry columnist and critic Bob Garfield recently wrote an article for Media Post entitled "A Nasty Pile-Up At The Indie 50000"  in which he estimated that there could be as many as 50,000 indie films released in 2014.  The rest of the article...

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15 January
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The Art of Content Discovery

A Matter of Taste & Tools By Rhodes Mason   The big topic in the world of TV Everywhere is content discovery.  I can relate because I am a movie and TV geek.  Avatar to Zelig.  Bogart to Willis.  Dexter to Walking Dead. I’m a fan of them...

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12 November
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Is Kevin Spacey Right?

Will The Difference Between Movies and TV Disappear?  Kevin Spacey gave a speech recently at the Edinburgh International Television Festival in which he predicted that the difference between a movie and television show would disappear, because to the next generation of consumers "It's all content,...

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19 September
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There Is More Than One Way To Cook A Movie

Promoting a movie is sorta like cooking:  you have your ingredients, and your equipment, and your guests, but you might use different recipes on different occasions.  Let's look through the prism of cooking at some recent movie's promotional recipes.  TITLE  TOTAL VIEWS  HIGHEST DAY  AVERAGE DAY  WEEK -6  TRAILER WEEKS  CARRIE    ...

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18 September
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