Author: Pam Horovitz

  |   Research and Statistics   |   No comment

Weekly Watch Times

It's been clear for a while now that consumer behavior relative to how, where, and when people watch content online is changing, and a new study from The Diffusion Group (TDG) confirms those changes. Let's take a look at TDG's numbers: "In 2011 net-connected TV viewers watched,...

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27 November
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The Art of Content Discovery

A Matter of Taste & Tools By Rhodes Mason   The big topic in the world of TV Everywhere is content discovery.  I can relate because I am a movie and TV geek.  Avatar to Zelig.  Bogart to Willis.  Dexter to Walking Dead. I’m a fan of them...

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12 November
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  |   White Papers   |   No comment

Talk About Trailers

1. TRAILERS ON THE MOVE Movie trailers are no longer limited to the four walls of a theater.  TV previews are no longer limited to the same channel the show airs on.  Game trailers are not just a marketing tool but an instructional tool. All this complexity is...

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23 October
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Is Kevin Spacey Right?

Will The Difference Between Movies and TV Disappear?  Kevin Spacey gave a speech recently at the Edinburgh International Television Festival in which he predicted that the difference between a movie and television show would disappear, because to the next generation of consumers "It's all content,...

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19 September
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There Is More Than One Way To Cook A Movie

Promoting a movie is sorta like cooking:  you have your ingredients, and your equipment, and your guests, but you might use different recipes on different occasions.  Let's look through the prism of cooking at some recent movie's promotional recipes.  TITLE  TOTAL VIEWS  HIGHEST DAY  AVERAGE DAY  WEEK -6  TRAILER WEEKS  CARRIE    ...

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18 September
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