Articles

Summary: Forrester projects 1 billion smartphones worldwide by 2016.

Watching a movie trailer on a mobile phone is the most influential factor for the nearly 70% of African Americans who use their mobile phones in conjunction with making plans to see a movie.

Movie trailers are the #1 kind of movie ad in terms of interest and engagement according to a new study by Greystripe, Inc.

NPD projects 1.34 Billion Connected Devices by 2012

DVD window lengthened by Warner Bros.

Record set for 2011 online holiday shopping according to comScore.

Pew Internet found that apps were now on 50% of U.S. adult cellphones and that the most popular apps were for games, weather, social networking, maps/navigation/search, music, and news.

Android is the number 1 smartphone operating system in the U.S. with 45% penetration. Downloading apps, browsing, social networks, playing mobile games, and listening to music are top mobile activities.

IVA's Media Manager 2.0 launches with dozens of new additions and features including more content, more robust analytics, weekly charts, and an all new dashboard.

Performics study of social shopping finds men conduct research, compare products, read reviews, check availability, and find stores via social sites more frequently than women.

Tablet / smartphone owners do more mobile shopping and spend more.

IVA will no longer be offering movie trailers in the WMV format after December 31, 2011.

IVA offers 7 steps to take in tracking trailer plays to get the most out of IVA Reports.