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Tracking trailer play data is a critical part of your needs and our service.    This week, we are pleased to announce over 30 new changes to our reporting functions that will provide analytics that are more robust, more detailed, and more actionable than ever before.  Here are just a few highlights of the many new features:

• Google Analytics foundation
• Improved graphics for every report.
• Eight new Viewer and Views reports let you accurately measure consumer activity like never before
• Ten new Content reports break out movies, TV, games, and music video so you can tweak your editorial strategies with confidence
• Two new IVA charts let you compare your data to the IVA affiliate network.
• Accurately measure trailer activity across social media where traditional analytics do not work.
• Easy to use new user interface.

Read on for more !

What’s New

Google Analytics - Our new reports use Google Analytics for storing the raw data from IVA’s Video API.  Google uses sophisticated sampling to generate the reports for which there is a high degree of confidence in the accuracy.  This is the same sampling methodology that Google uses to generate reports on website traffic, which means that if you are already using Google Analytics to monitor your website activity, IVA Trailer Reports should be easy to integrate into your analysis.  Note: If you have a high percentage of mobile video users, the new methodology results in significantly lower reported numbers than in earlier reports because range requests (partial video requests which occur in many mobile devices) have been eliminated. While both sets of numbers are correct we believe the new reports are more useful because they are a better reflection of user activity.

Access - Google requires 48 hours to fully process data for analytics.  Therefore, should you choose to change the default setting for the report end date (two days prior to the current date) you should be aware that the results could change because there may be additional data coming into the report. 

Storage -  Data will be stored for a period of one year beginning with data for July, 2011.  You should get in the habit of storing your reports on your own system should you need long-term data for comparative analysis.

Defining A View (Play) - IVA calls each trailer play a ‘view’.  We define a view as any instance of a video being requested by a browser, device, player in which the request is executed.  (For more on defining a play/view, see our white paper on the Art and Science of Tracking Trailer Plays.)

Confidentiality - Data for each IVA client can be accessed only by that client and/or their designates.  IVA personnel review network data and reports for the purpose of insuring excellent service.

List of Reports

There are two menu choices under the ‘Reports’ tab in Media Manager:  “General Reports” and “Title Report”. There are three categories of General Reports:  Viewers and Views; Content, and Usage. Each of the reports can be customized for a specific date range, and filtered by tag.  See our article on on Getting the Most Out of IVA Reports for more on using tags as a powerful tool for drilling down into data.  You can also access IVA Charts from inside reports so that you can quickly compare your own trailer activity to the top titles in IVA’s network.  Title reports let you access views on a specific title for a specific date range.

Here’s more of what’s in the General Reports:


Viewers and Views

• Overview: provides a snapshot of the number of viewers, % of new viewers, average time viewing, total views, unique views, and views per viewing session.
• Viewers (detailed): shows the total number of viewers for the specified date rate.
• Unique Viewers (detailed): shows the number of absolute unique viewers by day for the specified date range.  The report eliminates counts of viewers who return during a specified time period (30 minutes) so that you are left with an unduplicated count of viewers for the specified period. Does include new and returning viewers for the day.
• New vs. Returning Viewers (summary): This pie chart compares the number of new viewers to returning viewers for the specified date range.
• New vs Returning Viewers (detailed): This line graph shows a day by day comparison of new viewers vs. returning viewers for the specified date range.
• Viewers by Operating System:  This bar graph shows the number of viewers who watched trailers on 15 different operating systems including Windows, all iOS, Android, Blackberry, etc.
• Viewing Sessions:  This report shows the total number of viewing sessions within the specified date range.
• Unique Views (detailed):  Two line graphs compare the number of overall views to the number of unique views by date; the unique views eliminates counting of views that are repeated within 30 minutes.
• Viewing Sessions by Tag:  This pie chart breaks out views by tags created by each client for the specified date range.  For example all views via a particular player, or affiliated with a contest or promotion, or through specific tablets.   This is a powerful tool when used in combination with other reports.  

Content

• Views by Media Type (summary):  This pie chart breaks out the percent of all views by Movies, TV , Game, Music and 13 other categories. It also shows the views each media type received during the specified period.
• Movies: Separate pie charts break out the share of interest by title for four categories: Movies Coming Soon, Movies Opening This Week, Movies in Theaters, Movies on DVD
• Top Movie Genres:  This bar chart breaks out the views for ten top movie genres: Action-Adventure, Childrens, Comedy, Drama, Family, Horror, Musical, Mystery-Suspence, Sci-Fi, Thriller.  The chart is based on a sample of the top 70 most requested movie trailers for a specified date range.
• Top Television Genres: This bar chart breaks out the most viewed titles for TV shows by Action, Comedy, Drama, Family, SciFi. The chart is based on a sample of the top 70 most requested TV trailers for a specified date range.
• Top Music Video Genres:  This bar chart breaks out the most viewed titles for music video by Alternative, Country, Pop, Rock, R&B/Funk, Rap/Hip Hop.The chart is based on a sample of the top 70 most requested music videos for a specified date range.
• Top Genres - Games: breaks out the most viewed titles for videogames by Action, Adventure, Quest, Sports.The chart is based on a sample of the top 70 most requested game trailers for a specified date range.

Usage 

• Billing Report:  Shows your gig usage by month, broken out to also show player requests, Custom Still Service usage, encoding/hosting usage. Nothing has changed in the way gig usage is tracked, so your billing is not affected in any way.  
• Gigs by Bitrate:  This pie chart shows the relative gig usage by bit rate of the various formats you use.

IVA Charts
The IVA affiliate network reaches a potential audience of nearly 400 million fans each month providing us the ability to offer a robust sampling of trailer activity each week.  Use our charts to compare your own activity to the network.

• Most Popular Movies Releasing This Weekend:  This chart shows the percent of interest as gauged by trailer plays across our network for titles being released that week.
• Most Anticipated Movies Coming Soon:  This chart ranks the top 40 movies not yet in theatrical for which we have trailers based on trailer plays across the network.

That’s it!  Reports are the fourth tab from the right in the Media Manager navigation.  Get going today!

If you have any questions, suggestions, or comments about our new reports, contact support@internetvideoarchive.com