IVA Reports: Bigger and Better than Ever

IVA's new and improved reports offer over 30 changes making for a better user interface, 18 new reporting functions, better graphics, and improved...

Announcing the IVA Charts

Each week dozens of new movie trailers go out to a potential worldwide audience of nearly 400 million people through IVA’s affiliate network and each month there are over 35 million plays...

WMV Encoding Ends 12/31/2011

IVA will no longer be offering movie trailers in the WMV format after December 31, 2011.

Getting the Most Out of Your Reports

IVA offers 7 steps to take in tracking trailer plays to get the most out of IVA Reports. Video analytics can be one of your most powerful tools, but it requires thinking about what you need to know and how often.  Taking the steps outlined below can help you use IVA Reports to get good actionable data...

YuMe is the digital platform for brand advertising across billions of connected screens offering software solutions for both publishers and advertisers. Read more.

Digital Hollywood Fall 2011 Round Up
As in previous years, the IVA sales and content acquisition teams attended Digital Hollywood in LA this past October. We find the event to be a useful aggregating of both our suppliers and our customers. It’s also a good opportunity to check the pulse of industry thinking on new...

We regularly create editorial lists on Video Detective that you are welcome to use on your site.

• Thanksgiving Movies for Every Kind of Family
• Happy Holidays Movie List
• A Christmas Carol Through the Ages
• The Bah Humbug Holiday Movie List
  

Digital Hollywood NY

Rhodes Mason, John Kunkle, and Brett Harder will be in NYC for Digital Hollywood NY from from November 17-18. IVA will be not be exhibiting this time, but if you see one of us, do not hesitate to ask questions, or better yet, contact us now for a meeting.

Tablet Owners Shop More Than Smartphone Owners

Tablet / smartphone owners do more shopping...

Android Hits 45% in U.S., Games & Music in Top 5 Activities

Android is the number 1 smartphone operating...

Social Shopping Study: Men vs. Women

Performics study of social shopping finds men...

Apps on 50% of U.S. Smartphones

Pew Internet found that apps were now on 50%...