Iron Man 3 sets new highs for the Summer Slam, but the Number Nerds are sticking with their prediction of Man of Steel as the winner, even as they change the metaphor from a horse race to a ski race. Can you trust them anymore? Well, read on and you decide.

Two of our racers have already crossed the finish line with the remaining field of four rounding the second turn. But that's not the only competition - IVA looks at two dueling methods for ranking the runners.

Did Tom Cruise into Oblivion this week? Did the Man of Steel or the Man of Iron take the lead in our summer horse race? Place your bets ladies and gentlemen, and then read on.

How does one best compare interest in movies whose trailers are released at different times, are available for different periods, and whose release dates are different? The IVA movie nerds begin grappling with this thorny question - humorously of course.

The Summer SciFi Derby is here, and our Number Nerds use trailer plays to try to predict the winner. See who's ahead at the first turn.

The IVA numbers nerds fantasize about making a million bucks a month by creating a VSE for HBO. Read on to see what the heck that means.

With 500 million connected TVs in the global market by 2015, we thought we'd report back on what the markets in Europe and Asia are up to regarding TV Everywhere. Here's our report from the TV Connect conference in London this past March.

What's most important in marketing movies? Some say "the long tail'. Others say 'the head'. Today the IVA Number Nerds look at what we call 'the shoulders'.

IVA Number Nerds answer the question: "Could all the trailers ever played at IVA reach the moon and back?" You're saying to yourself "That question makes no sense at all!" Oh yeah? Read on.

How does the value of an online trailer correlate to the income of the entertainment industry? The income of the movie industry? How about just the cost of TV ads for movies? The IVA number nerds are on the case.

The nerds under the stairs at IVA pointed out a goof in the article about YouTube and IVA stats, so we need to correct a number or two from last week.

IVA answers the burning questions "Which day of the week gets the most trailer views and which day gets the least views?" and even attempts to explain why.

IVA answers the question: who delivered more trailer plays to more viewers in January, YouTube or the IVA network?

Could IVA's trailer service save the world from asteroids? Find out the answer in the latest look at IVA Stats.

How many Grauman's Chinese Theatres could be filled by IVA"s mnthly network of viewers? A new twisting on presenting our statistics.

The IVA team was once again well represented at the International Broadcasters Convention in Amsterdam this September. With our expansion into foreign trailers and increasing numbers of international accounts, it’s the perfect venue to meet and greet. Here’s our report from the IBC floor.

UltraViolet was designed to support sales of physical product. It's been out for over six months now, so IVA takes a look at how it's doing.

Have you taken your old DVD and Blu-ray discs to Walmart for UltraViolet rights online? IVA's Rhodes Mason did and reports back on his experience.