You no doubt know that Google announced yet another change to their search algorithm a couple of weeks ago. That means disruption for at least some companies whose websites run afoul of Google’s latest strategies. This is a time when everyone will be running reports and taking a look at their own stats to see if they’ve been affected in any way. That makes it a good time to also take a look at your IVA reports.
Haven’t got your benchmarks for trailer plays set up yet? Don’t have all your reports set up? Need a reminder on what’s available in IVA Reports? Check out our article on Getting The Most Out of Your Reports.