It seemed that IVA had just made a decision to start encoding our video archive in the new HLS technology for adaptive bit rate streaming when we got a client request to look at Smooth Streaming, or HSS. In short order we made a commitment to do not only HLS and HSS, but also HDS and DASH - all different approaches to improved performance for trailers. We are pleased to report that we have completed encodes for all four technologies, so that no matter what approach one of our clients wants to take, as always, we've got you covered.
Why the rush to make four different adaptive bitrate encodes available? Because increasing numbers of trailers are being watched on big screen internet connected TVs, or on very high resolution screens like the iPad 3. These four technologies optimize video quality for the screen size and connection being used. Since consumers increasingly have come to expect a video experience in which the quality is consistently good, even if they're on the go, IVA clients have come to expect that we will deliver trailers that take advantage of all the latest technology. None of these technologies cover every device out there, so we concluded that many of our clients would want us to offer multiple technologies so that they could choose exactly the ones that match the audience(s) they are focusing on.
(For a recap of HLS, HSS, HDS, and DASH, read Jason Schneid's review which also includes a chart of which encodes work on which devices.)
When you have decided on which format to use, check out our Video API for instructions on implementation.
Watching a trailer is not just entertainment, it is the all important first step to buying a ticket, watching a show, or getting a new video game. If a trailer looks awesome on someone else's site but not yours, it might be because they've stepped up to incorporating adaptive bitrate streaming into their offering.
Have questions about how to get going? Contact Support@InternetVideoArchive.com.