For those of us in the business of movie trailers, tracking how the movie industry is doing and where it's going is pretty important. We thought these statistics from Pricewaterhouse Cooper and IHS are worth keeping in mind for the coming year.
- Global movie business predicted to grow 3.1% reaching $99.7 billion by 2016
- Theatrical revenues predicted to grow 3.7% to $13.7 billion by 2016
- Declines in DVD/Blu-ray sales will be offset by increases in revenue from VOD/OTT
- OTT predicted to reach $11 billion by 2016
Source: Pricewaterhouse Cooper, Global Entertainment and Media Outlook for 2012