Iron Man 3 sets new highs for the Summer Slam, but the Number Nerds are sticking with their prediction of Man of Steel as the winner, even as they change the metaphor from a horse race to a ski race. Can you trust them anymore? Well, read on and you decide.

Two of our racers have already crossed the finish line with the remaining field of four rounding the second turn. But that's not the only competition - IVA looks at two dueling methods for ranking the runners.

It's IVA's tenth anniversary, so we threw a small party in Marina Del Rey. Thanks to all the people who joined us to celebrate. We had a great time and hope you did too. Click through for our short presentation and some party pix.

Did Tom Cruise into Oblivion this week? Did the Man of Steel or the Man of Iron take the lead in our summer horse race? Place your bets ladies and gentlemen, and then read on.

How does one best compare interest in movies whose trailers are released at different times, are available for different periods, and whose release dates are different? The IVA movie nerds begin grappling with this thorny question - humorously of course.

The Summer SciFi Derby is here, and our Number Nerds use trailer plays to try to predict the winner. See who's ahead at the first turn.

The IVA numbers nerds fantasize about making a million bucks a month by creating a VSE for HBO. Read on to see what the heck that means.

With 500 million connected TVs in the global market by 2015, we thought we'd report back on what the markets in Europe and Asia are up to regarding TV Everywhere. Here's our report from the TV Connect conference in London this past March.

We've put six things you can't live without into your inbox every Thursday. What are they? Read on.

More stuff - faster. A new dashboard design for Media Manager is in the works. We’ve identified the five things you want most – and we’re making sure you can get them easily.

What's most important in marketing movies? Some say "the long tail'. Others say 'the head'. Today the IVA Number Nerds look at what we call 'the shoulders'.

IVA Number Nerds answer the question: "Could all the trailers ever played at IVA reach the moon and back?" You're saying to yourself "That question makes no sense at all!" Oh yeah? Read on.

Viewing video on tablets and smartphones keeps growing at an explosive rate, but that still only puts it at about 8%of all video viewing online.

Using mobile devices to watch television programs has resulted in an uptick in viewing overall in the UK despite a drop in TV sales.

How does the value of an online trailer correlate to the income of the entertainment industry? The income of the movie industry? How about just the cost of TV ads for movies? The IVA number nerds are on the case.

IVA is working on switching to real time analytics for our reports, and we hope to launch later this spring.

The nerds under the stairs at IVA pointed out a goof in the article about YouTube and IVA stats, so we need to correct a number or two from last week.

TDG estimates that broadband-only households will keep growing to 17.2 million by 2017.

Tablet owners watch a lot of previews, and they go to the movies 20% more than average folks.