Come See IVA at IBC
We're going to be at IBC which takes place in Amsterdam on September 14,15,16. If you are planning to attend and would like a meeting, please contact Brett Harder. Hope to see you there!...
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28
August
August 2014
Put the IVA Charts to Work for You
The weekly IVA Charts were introduced initially as a tool for our partners at the movie studios who we knew would be interested knowing how their movies were doing, as well as keeping an eye out on the competition. Tracking trailer plays is a great...
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28
August
DTS and 1080P Available Now!
One great thing about online video is that it keeps moving in the direction of better quality. It's improved for IVA clients again with the introduction of two new encodes: DTS and 1080p. DTS - Cinematic Sound At Home You may not recognize the name of the...
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27
August
The Challenge of Doing TV Previews Right
As programs made for the "small" screen take on an ever longer and ever wider range of viewing options, more and more is being written in the press about how complicated it is for the consumer to discover and find new TV shows that s/he...
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26
August
Influence Millennials With Online Video
A recent study by Adroit Digital puts online and video high on the list of influencers with only TV as the most influential ad channel. This is important for marketers of all kinds since Adroit also puts Millennials as the most important generation in the...
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13
August