September 2013

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Is Kevin Spacey Right?

Will The Difference Between Movies and TV Disappear?  Kevin Spacey gave a speech recently at the Edinburgh International Television Festival in which he predicted that the difference between a movie and television show would disappear, because to the next generation of consumers "It's all content,...

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19 September
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There Is More Than One Way To Cook A Movie

Promoting a movie is sorta like cooking:  you have your ingredients, and your equipment, and your guests, but you might use different recipes on different occasions.  Let's look through the prism of cooking at some recent movie's promotional recipes.  TITLE  TOTAL VIEWS  HIGHEST DAY  AVERAGE DAY  WEEK -6  TRAILER WEEKS  CARRIE    ...

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18 September
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